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THE PLAYBOOK: Strategies for a More Productive Consumer Consultation
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There’s a lot that consumers don’t know about buying or selling a home, which can lead to a fear of the unknown in some. This means—more or less—that it's practically unavoidable that agents will have to take some time to break the ice with a prospective client and hash out their goals for the journey they are getting ready to embark on...
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As I coach agents, team leaders and managers throughout the country, I’m noticing a clear distinction between the haves and have-nots–the successful and those that are struggling. As I see it, it boils down to three basic characteristics you need to win in today’s market...
